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William Griffiths

Productizing a design service to a full time income with Hatchly


We offer affordable and high-quality unlimited graphic design for a flat monthly fee.


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What's your personal background? What motivated you to start your own company?

I actually came from an Industrial and Digital design background and did a lot of freelancing. I wanted to move on from freelancing to setting up an agency and saw a gap in the UK market for this new type of design approach. I had some chats with other founders in a similar space and thought it would be great to apply all the skills I learnt to setup Hatchly.

What no code tool(s) did you use to build Hatchly and what purpose did each play in the final product?

I come from a no-code background (sad face) but there are so many great tools out there now! The best no-code tool I use is Webflow to design the website to generate an attractive grip on potential leads. We also Zapier, ClickUp and Notion which are great for project management and documenting everything!

What were the initial costs to get Hatchly off the ground?

Webflow is extremely well-priced (£15/pm?), ClickUp (£5/pm), Zapier (£20/pm) and Notion (£5/pm). The main costs were initial salaries but in terms of tools, next to nothing.

What was the process of building your product from idea to launching?

Mapping out our entire journey and putting hard deadlines on when things need to be completed by.

How do you attract customers?

Outreaching personally to potential organisations that I think we could add a lot of value to.

What are the biggest challenges you've overcome building Hatchly?

Perfecting the process and making sure we know how to scale effectively with no problems.

What's your advice for non-technical people who want to start a company?

Figure out what gaps are missing that you need to fill for the business, research what free/no-code software is out there, learn how to use them and tailor to your business.

What are your future plans for Hatchly?

A sustainable growth and outreach plan with a focus on reducing churn and retaining quality and customers.

How do you think the rise of no code tools will impact entrepreneurship?

I think we will see a rise in high-quality innovative businesses and a much younger generation of successful entrepreneurs.

Is there anything else you'd like to add?

Always happy to help businesses starting up so if you need any help with design or advice with anything running a business, please feel free drop me an email: will@hatchly.co.uk

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