Quick answer: HeyGen pricing in 2026
HeyGen offers a limited Free plan, Creator at $29/month, Pro at $49/month, Business at $149/month for the first seat, and custom Enterprise pricing. Paid video plans use credits across supported creation and translation features. The API is billed separately from subscription credits.
Best fit: Creator for individual 1080p publishing, Pro when 4K or more credits matter, and Business for shared team workspaces and centralized billing. Check credit cost before generation because models and features consume credits at different rates.
HeyGen sells both an avatar/video creation subscription and a separate API product. The plan prices and limits below reflect the public pricing and help pages checked October 20, 2026. Prices are in US dollars; credit allocations, annual offers, and features can change, and some Free-plan limits vary by region.
HeyGen plans at a glance
| Plan | Public price | Credits / video limits | Best for |
|---|---|---|---|
| Free | $0 | No paid credits; up to 3 free videos/month, up to 1 minute, watermarked | Trying the workflow |
| Creator | $29/month | 600 credits/month; up to 30-minute videos; 1080p; remove HeyGen branding | Individual publishing |
| Pro | $49/month | Starts at 1,000 credits/month; scalable higher; up to 30-minute videos; 4K | Higher volume or quality |
| Business | $149/month for first seat; $20/additional seat | 1,500 shared credits/month; up to 60-minute videos; team workspace | Teams and businesses |
| Enterprise | Custom | Custom usage, roles, security and support | Large organizations |
The public pricing page lists the monthly prices above. HeyGen’s FAQ has also listed annual-billing equivalents for some plans, but the current pricing page may show different offers or plan terms. Verify the billing toggle and total upfront charge before treating an annual equivalent as current.
How HeyGen credits work
Free does not use the paid credit system; it has a limited video quota. Creator, Pro, and Business credits are a shared balance for eligible video generation, translation, and asset creation. The same output duration can cost different amounts depending on the model, avatar type, resolution, and feature. HeyGen’s in-product estimate is the safest figure to use before generating.
For a sense of how quickly usage can differ, the help center lists avatar rates such as Avatar III Photo Look at 7 credits/minute, Avatar IV Photo Look at 16 credits/minute, and Avatar V at 48 credits/minute. Some features use fixed credits per generation instead of per-minute rates. Those examples are not a promise that every feature or account will be billed at the same rate.
What 600 credits can mean in practice
At the published per-minute rates, 600 Creator credits would cover roughly 85 minutes of Avatar III Photo Look generation, 37 minutes of Avatar IV Photo Look, or 12 minutes of Avatar V Photo Look. These are simple estimates from 7, 16, and 48 credits per minute, respectively. They assume all credits go to that one avatar type and exclude translation, expressive-motion add-ons, retries, and other features, so your actual finished-video capacity can be lower.
Monthly subscribers can carry eligible unused credits for one additional billing cycle while remaining on a paid plan. Annual subscribers receive monthly allocations, with unused eligible credits accumulating through the annual term. Moving to Free after cancellation forfeits unused plan credits. Credit rules differ by tier: Creator and Pro users generally need to move to a higher tier for more capacity, while Business users can buy top-up blocks.
Creator at $29: the individual publishing plan
Creator includes 600 credits a month, up to 1080p exports, watermark removal, custom video-avatar features, a larger language and presenter selection, and videos up to 30 minutes. It is the straightforward choice if you are producing finished videos yourself and do not need 4K output or a shared team workspace. It is not a credit top-up plan: if you run out, HeyGen directs Creator users to upgrade.
Pro at $49: when 4K and higher credit capacity matter
Pro starts at 1,000 credits per month and the plan selector supports higher credit tiers. It adds 4K export and access to additional models and creation options shown on the current pricing page, plus faster processing and translation-script tools. It suits creators who need better output resolution or repeatedly hit Creator’s allowance. Compare your actual credit use first: the $20 monthly gap does not guarantee a fixed number of additional finished minutes because each feature has its own rate.
Business at $149 plus seats
Business starts at $149/month for the first seat, with additional seats listed at $20 each per month. The 1,500-credit pool is shared across members, and buying seats does not add credits. The plan includes workspace collaboration, centralized billing, team and brand controls, SSO, integrations, and longer videos, with a stated limit of 60 minutes per video. Teams should estimate both seats and shared generation volume: seat count and credit capacity are separate cost drivers.
Business is also the tier whose help documentation describes purchasable credit blocks: $5 for 100 credits, or $0.05 per credit, with optional auto-reload. That is a useful buffer for occasional overage, but top-ups can add up quickly if a workflow regularly exceeds the included pool.
Enterprise
Enterprise pricing is custom. The vendor describes configurable credits and usage, higher processing and concurrency, multi-workspace administration, security controls, and dedicated support. Request a quote if you need procurement terms, centralized access management, or predictable large-scale production; there is no public flat seat price to use as a reliable estimate.
HeyGen subscription credits are not API credits
If you are automating video creation from Make, Zapier, n8n, or your own application, do not assume the Creator/Pro/Business credit pool covers API calls. HeyGen documents API billing as a prepaid USD wallet with separate usage rates. Examples from its current self-serve API rate card include Avatar IV Photo Avatar at $0.05/second, Avatar IV Digital Twin at $0.0667/second, Avatar III Photo Avatar at $0.0433/second, Video Agent prompt-to-video at $0.0333/second, and Cinematic Avatar at $7 per video. That makes a one-minute Avatar IV Photo Avatar API render about $3 before any other applicable charges.
API rates depend on model and job type. Translation, lip-sync, clipping, and other endpoints have their own meters. For integration projects, calculate the cost per completed output in the API docs and keep that budget separate from the human-facing subscription.
For a one-minute API output, the published rate works out to about $3 for an Avatar IV Photo Avatar, $4 for an Avatar IV Digital Twin, and $2.60 for an Avatar III Photo Avatar. Cinematic Avatar is a flat $7 per video at the listed duration range, rather than a per-second charge. The API uses a separate prepaid USD wallet with no monthly subscription commitment; do not add these figures to, or subtract them from, the monthly creator-plan credit pool.
Which HeyGen plan should you choose?
Choose Free for a small test, knowing that the video quota and feature access are limited. Choose Creator for individual 1080p videos and a predictable monthly allowance. Choose Pro if 4K, higher usage, or advanced generation options justify it. Choose Business when several people need shared workspace, centralized billing, and team controls; remember extra seats do not increase the shared credit balance. Choose Enterprise for custom controls and scale. For automated workflows, price API usage independently.
Before committing, make one sample video in the model and format you expect to use. Record its credit cost, multiply by the number of monthly outputs, then add seats or API spend separately.
HeyGen compared with other video workflows
HeyGen is strongest when you need a presenter, avatar, translation, or a repeatable branded video. If you mainly need motion graphics for a launch or tutorial, compare the workflow with our HyperFrames and Codex guide. For broader AI tool subscriptions, see our Grok pricing guide.
Current plans: HeyGen pricing. Credit system: credit-based plans and subscriptions and how credits are used. API: official self-serve API pricing.
Frequently Asked Questions
How much does HeyGen cost per month?
The public page lists Free at $0, Creator at $29/month, Pro at $49/month, Business at $149/month for the first seat, and custom Enterprise pricing.
How do HeyGen credits work?
Paid video plans use credits across supported generation and translation features. Costs vary by model, avatar type, duration, and feature; check the in-product estimate.
Can I buy more HeyGen credits?
Business users can buy credit blocks at $5 per 100 credits. Creator users must upgrade to Pro for more credits; Pro users can choose a higher credit tier.
Does HeyGen plan credit include API usage?
No. API usage uses separate billing, typically a prepaid USD wallet with model- and task-specific rates.
Which HeyGen plan is best?
Creator suits individual 1080p publishing, Pro adds 4K and higher capacity, and Business is for teams needing a shared workspace and centralized billing.
How many minutes can I make with 600 HeyGen credits?
At listed avatar rates, about 85 minutes of Avatar III Photo Look, 37 minutes of Avatar IV Photo Look, or 12 minutes of Avatar V Photo Look, before other features, retries, or add-ons.
Can every HeyGen plan buy extra credits?
No. Business supports $5 top-up blocks of 100 credits. Creator users need to upgrade, and Pro users can choose a higher monthly credit tier.
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