The Success Story of SwapStack: From MVP to Acquisition
Last updated
November 7, 2023
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In our latest no code success story, we bring you SwapStack, an innovative online platform that bridges the gap between brands and newsletter audiences.
Here, we take a closer look at how Jake Singer and his co-founder transformed their idea into a thriving business using no-code tools.
Watch the video and read on to learn more:
Swap Stack emerged as a unique platform that allows brands to tap into the potential of newsletter audiences for sponsorship opportunities.
Through the platform, newsletter creators can effortlessly monetize their content by featuring relevant sponsorships, ranging from renowned brands like Surf Shark and Hint to emerging players.
The Birth of an Idea
Jake's journey began with his newsletter, The Flywheel.
Frustrated with the limited monetization options available, Jake and his co-founder saw a potential solution.
They embarked on a mission to design an MVP, initially using Airtable, to validate their marketplace concept. This rudimentary system connected interested brands with newsletter creators via email.
Building on Bubble
Once validated, they shifted gears to develop a more structured product.
Swap Stack's entire infrastructure is built on Bubble, a prominent no-code tool. While the platform retains its no-code roots, they have integrated custom APIs and scripts to enhance functionality.
Acquiring Customers
Three pillars underpin Swap Stack's customer acquisition strategy:
Manual Outreach: A hands-on approach involving direct communication with potential clients.
Automatic Scraping: Leveraging directories to streamline the acquisition process.
Word of Mouth: As with many success stories, satisfied users become the brand's most potent ambassadors.
Impressive Growth Metrics
As of July 2023, Swap Stack boasts a monthly revenue of $20,000 and has facilitated a whopping $2 million to newsletter writers, underscoring its value proposition in the digital content space.
A Perspective on No-Code and Entrepreneurship
Jake believes that entrepreneurship thrives on trial and error. In his words, "anything that can reduce the cost of trial is going to be a net positive impact on entrepreneurship."
No-code tools epitomize this sentiment, allowing businesses to iterate and pivot without hefty developmental costs.
The Big News: Beehiiv Acquires Swap Stack
In a testament to its success and potential, Swap Stack has recently been acquired by Beehive. Such acquisitions highlight the immense potential of no-code ventures in today's market.
Conclusion
Swap Stack's journey, from its inception as an MVP to its acquisition, exemplifies the power of the no-code movement in reshaping the entrepreneurial landscape. It serves as a beacon for aspiring entrepreneurs, emphasizing the importance of starting small, iterating, and continuously adapting to market needs.